AIST24 — Logistics Digital Service Development

services

behance

UX-research
Job-stories
Cjm
Wireframing

behance

2023

Automated transport information system

About the project

AIST24 —

ThisisanITplatformforautomatingagriculturalproducttransportation

Thecompany'sendproductisaCRMservicethatallowsclientstoplaceordersontheexchangeandprovidesfullmanagementofdrivertripsbasedonrequests

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Project objective

Task

Conduct research and simplify the user journey when working with the service

At the interface level, delegate most of the work to AIST Service managers and reduce the burden on customers and carriers

Solution

Conduct research, analyze the results , and create hi-fi prototypes

Research: competitor analysis, target audience analysis, user personas, and an as-is service map. Based on the findings, gaps were identified and a new service structure was developed

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Stages of work

3 months or 417 hours of work

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analysis

Study

We studied the target audience and competitors. To better immerse ourselves in the process and identify strengths and weaknesses, we fully recreated the structure of the current service, including all functionality and taking into account different user roles

This allowed us to identify many minor product flaws that, together, worsened the overall user experience of the service

Statistics

Various statistical data was studied, which helped us understand which screen resolutions and website versions to focus on

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User personas

Carrier-driver

Truck owner. Handles freight transportation personally. Finds orders offline — word of mouth, the main channel, and group chats. Aware of websites where grain transportation orders are posted. Port Transit (a classifieds platform for freight orders)

Man
Married
Average income of 150k–200k or more

Shipper

Responsible for loading, stands by the truck, and monitors how much grain has been loaded. Wants to finish quickly. Fills out waybills manually or on a computer

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job-stories

Customer

When I place a bid, I worry that my bid is either too high or too low

I want to see a recommended bid price so that I don't overpay due to a high bid or waste time waiting due to a low one

Carrier

When I try to find a transportation service, but drown in a sea of orders

I want to compare my capabilities with what the transportation market offers, so I don't miss out on a hidden opportunity

Manager

When I get paid a percentage, but drown in a sea of orders trying to find a transportation service

I want to spend as little time as possible on it and move on to the next one to earn more

Logistician

At my main job, I get a fixed salary and my performance is monitored

I want to be able to slack off without consequences so I don't get fired

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customer journey map

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Registration / Login

Difficulties

The role separation was strict, and it was necessary to ensure that some personas had access only to a minimal, functionally limited interface

To avoid confusion and simplify development, we decided to limit the pool of selectable roles during registration and login. Special roles are logged in automatically via an SMS service

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